Digital Marketing Setups and Step-by-Step Guide

Digital marketing has become an area that businesses cannot ignore today. Much more dynamic and effective than traditional marketing methods, digital marketing enables businesses to reach their target audiences through the internet and technology. However, some basic steps need to be taken to be successful in this field. Factors such as determining the right strategies, creating effective content, having an active presence on social media and increasing visibility on search engines are important components of digital marketing. Businesses should focus on these elements in order to survive and grow in this dynamic world. Of course, in order to do this, some setups are required. Let’s take a look at what needs to be done in digital marketing!

What are the Advantages of Facebook Business Manager?

Facebook Business Manager is a powerful tool that offers a number of advantages for digital marketers and businesses. This platform offers several features to manage advertising campaigns more effectively. First, Business Manager provides the ability to manage multiple Facebook Pages and advertising accounts from one place. This makes it easier to use separate ad accounts for different projects or clients and provides a more organized working environment. Business Manager also allows team members to assign different permission levels and collaborate, which is invaluable for large-scale campaigns and agencies.

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How to set up Facebook Business Manager Step by Step:

To create a Facebook business account, we first need a personal Facebook account and a Facebook page created for our business. After doing this, you can create your business account by following the steps below.

1. Go to Facebook Business Manager page in your browser (https://business.facebook.com).

• If you already have a Facebook account, you can log in with it or create a new account as below.
• There should be a button like “Get Started” or “Create Account”. Click on this button.

2. Enter your company name, work email address and other required information. Confirm your email address and create your Facebook password.

3. Adjust Account Settings:

• Complete your profile information.
• Add your company or organization name, contact details and other required information.

4. Add Facebook Page and Advertising Account to Facebook Business Manager Account:

• Go to “Settings” from the left-hand menu.
• Click on “Business Assets”.
• Here you need to add your Facebook page, Instagram account and advertising account.

5. Authorizing contacts:

• Again from the “Settings” section, go to the “Contacts” tab.
• From here, click on “Add Contact”, enter the email address of the person you want to authorize on the account and select the entities you want to authorize.

6. Adding Payment Methods:

• To add your payment methods, enter the “Payments and Invoices” tab on the left panel in the “Settings” section.
• On the page that opens, you can add a new payment method by clicking “Add” from the “Payment methods” tab.

7. Creating Advertising Campaigns:

• Click on the “All tools” button from the left menu.
• Then enter the “Ads Manager” tab and you can create a new account and run ads.

With these steps, we created Facebook Business Manager and showed you how to use it at a basic level. You can stay tuned for our more detailed articles about Facebook business account and ad manager.

Why Use Facebook Business Manager?

Facebook Business Manager is a tool that offers many advantages for digital marketers and businesses and is recommended for many reasons. Firstly, Business Manager provides the ability to manage advertising campaigns from one centralized location. This allows businesses and agencies to create and implement their advertising strategy more effectively, without having to switch between different ad accounts and pages.

In addition, Facebook Business Manager strengthens collaboration within the team. By giving customizable permissions to different team members, it makes it easier for each of them to perform specific tasks. This is particularly useful for large-scale campaigns or agencies serving multiple clients.

Reporting and analytics features are also a key benefit of Facebook Business Manager. Thanks to detailed analytics, advertisers can better understand campaign performance and use this information to optimize their strategies.

In conclusion, Facebook Business Manager provides significant advantages to businesses and marketers in terms of managing ad campaigns more effectively, increasing collaboration within the team and optimizing strategies with detailed analytics. For this reason, it has become an indispensable tool for those who want to develop and manage their digital marketing strategies.

What are the Advantages of Setting up a Meta Pixel?

One of the advantages of setting up a Meta Pixel is that it gives you the opportunity to understand your website traffic and get to know your target audience better. It also offers the chance to attract potential customers again using retargeting strategies. This way, you can measure the impact of your advertising campaigns and manage your budget more efficiently. Meta Pixel is an essential tool for those who want to improve your digital marketing strategies and strengthen your online presence.

Meta Pixel installation and website integration:

• After entering Meta Business Suite, enter the “Event Manager” tab from the left panel.
• Then you can create a new pixel by saying create pixel.
• After passing the necessary steps to create a pixel, you need to get the pixel code.
• Add the pixel code to the website, enter the administration panel of your website and edit the HTML code. Paste the pixel code inside the header tag, between and . This is a bit technical, so you may want to get help from an expert for this.
• To verify the pixel setup, you can go to “Data sources” in the “Event manager” panel and select “Test events” to send a test traffic to your website and complete the setup.
• The provision of data flow can vary depending on Facebook. Therefore, you will not see your data immediately, but you will have the correct data flow within 1-2 days.

Why Set Up Meta Pixel?

Setting up a Meta Pixel is an important way to strengthen your digital marketing strategies and make your advertising campaigns more effective. With Meta Pixel, you can track your website visitor behavior, better understand your target audience and attract potential customers by implementing retargeting strategies. You can also better measure the performance of your advertising campaigns and manage your budget more efficiently. Using Meta Pixel is a critical step for businesses looking to strengthen your online presence and create more effective marketing strategies.

What are the Advantages of Google Search Console?

Google Search Console is a critical tool for monitoring and optimizing your website’s performance. This tool helps you understand how your website appears on Google and allows you to track your ranking in search results. By analyzing search traffic, you can see which pages are visited more, which keywords are used, and adjust your content strategy accordingly. Furthermore, Search Console allows you to identify potential errors and indexing issues on your site, so you can boost your SEO performance and improve the user experience. These benefits allow your website to perform more effectively and competitively.

Google Search Console Setup:

1- Login to Google Search Console: https://search.google.com/search-console/welcome

2- Click on the “Start now” button and log in to your Google account.

3- Fill in the “Add a website” form and click the “Add” button.

4- Choose one of the options offered to you for verification and complete the verification process. These may include options such as HTML tag, Google Analytics or Google Tag Manager.

5- You will receive a message that the verification process is complete. You won’t see your data immediately afterwards, so be patient and wait for the integration to complete. This may take a day or two, depending on Google. You can then go to the main page of Google Search Console and view the site’s data.

Why Use Google Search Console?

Using Google Search Console is a critical tool for understanding how your website is performing in search engines and making improvements. Search Console helps you track your website’s indexing status, monitor your ranking in search results, and understand how users are reaching the site. This data provides valuable insight to optimize your content strategy, fix potential errors and improve SEO performance. It also allows your website to be indexed more effectively by reporting errors detected by Google and submitting your sitemap. In conclusion, using Google Search Console is important to increase your website’s visibility and improve the user experience.

What are the Advantages of Google Ads?

Google Ads is an effective advertising platform used in digital marketing strategies. First of all, it allows businesses to reach potential customers more directly thanks to its ability to serve customized ads to the target audience. In addition, the ability to set and flexibly manage the advertising budget helps businesses optimize cost control. Google Ads offers the ability to instantly monitor and analyze the performance of ads, enabling continuous improvement of advertising strategies. It also offers advertisers a variety of targeting options, allowing ads to be focused on specific demographic groups or geographic regions. As a result, Google Ads offers significant advantages for businesses to strengthen their online presence, increase brand awareness and engage with potential customers.

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Creating a Google Ads Account

1. Go to the Google Ads page. Since you have not set up Google Ads before, you will directly be presented with the option to create an account. You can continue by saying “Create an account”.
2. You can complete the account creation process by entering the necessary information about your business.
3. After entering the necessary information, you need to create a Google Tag. If you have already set up Google Analytics, you can connect directly to your Analytics account from here. If you have not created your Google Analytics account, we recommend that you create it first. We will also explain how to set up Google Analytics later in this article.
4. Afterwards, you can access your Google Ads panel and start running ads.
5. In our content titled “How to manage Google Ads?”, we explained the points you should pay attention to when publishing your ads.
6. After publishing your ads, there is one more step you need to do. Set up Google Ads conversions. We will set up these conversions via Google Tag Manager. You can stay tuned to learn how to set up Google Ads conversions in our next content.

Why Use Google Ads?

There are many advantages to using Google Ads, and these advantages are important for a business to strengthen its online presence and communicate more effectively with its target audience. Firstly, Google Ads stands out for its ability to deliver more customized and relevant ads to the target audience. Search engine ads ensure that your business appears at the top when potential customers search with specific keywords. In addition, the ability to flexibly manage the advertising budget allows businesses to control costs and pursue a return-oriented strategy. Google Ads also offers advertisers the chance to continuously optimize their campaigns with instant data analysis and ad performance tracking. With a variety of targeting options and an extensive user base, the platform helps businesses increase brand awareness and engage with potential customers. All in all, Google Ads is an indispensable tool for businesses looking to strengthen their online marketing strategy and gain a competitive advantage.

Why Use Google Analytics?

The age of digitalization shows us how important the online market is. It is possible to find the information we are looking for, the product, service or many other things in an interactive environment. As such, it becomes impossible not to be on this platform. So, is it enough for digital marketers to just be in the online market without doing anything? Absolutely not! In order to get ahead of your competitors and appeal to large audiences, you need to do some work and improvements on your website! Since your goal will be to deliver your website to your target audience, you should not ignore the alternative applications offered by Google in order to leave your competitors behind. Analytics is one of these applications.

Google Analytics service allows you to obtain different data such as which page users come to which page via which link, how much time they spend on the pages on the sites, which page they visit frequently, and if you are a website that sells products, which product is sold more. Analytics offers you all these services only with the Google Analytics code you add to your website.

How to Setup Google Analytics?

First of all, you need to have a Google account to set up Google Analytics. If you don’t have one, you can start the process by quickly getting a Gmail account. After that

• Go to the Google Analytics page.
• On the page that appears, you will see the “Create an Account” option.
• After clicking Sign up, you will be asked to fill in some fields. You should fill these fields.

Account Name: This is what your account will look like

Website Name: You must enter the name of your website in this field.

Website Url: You should add the link to your website in this field.

• You need to choose whatever category your site is in.
• After completing the other operations, it is time to add the code.
• By following the instructions Google gave you during the setup phase, you need to place the code you need to do on the pages within the codes of your website, between the tags. Since this process is a bit technical, you may want to get help from an expert.
• After completing the processes and adding the code, it can sometimes take 1-2 days for the data to come to the panel. After the data flow is provided, you can track your data on the Google Analytics panel.

What are the Advantages of Google Analytics?

The most important advantage of Analytics is that it offers the opportunity to evaluate the results of all the work you will do for your website for free. Besides this;

• It offers the opportunity to see whether the keywords, SEO efforts and advertising campaigns on the site are working or not.
• Thanks to Analytics, you can clearly see how many of the visitors to your website turn into customers.
• The Google Analytics platform offers real-time monitoring. In other words, it calculates and records all the data on your website. The part you should pay attention to here is “Bounce Rate” section. If your site has a high bounce percentage, it means that you need to do urgent work and improvements on your site.
• In Analytics, you can see the average time spent on the site. If the average time percentage is low, it may indicate that there is a problem with your site. In addition, bounce rate and average time are data that affect each other.
• The platform also allows you to measure new visitors to your site. You can see every new visitor your website gains through Analytics.

These are some basic steps that are essential to start digital marketing. By completing these steps, you can start digital marketing efforts quickly and efficiently. We hope that our article was useful for you. Don’t forget to stay tuned for more!