One of the cornerstones of businesses’ digital marketing strategies is SEO and Google ads. SEO includes various optimization techniques to improve a website’s ranking in search engines, while Google ads offer businesses the opportunity to use custom ad Decals to reach their target audience.

Advertising texts aim to attract users’ attention by highlighting the company’s value proposition, products or services and the problems for which it provides solutions. Thus, while the visibility of the business and the brand increases, it begins to gain trust. In this article, we will also give a few tips on creating advertising texts.
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1. Include Numbers in Your Title
Placing certain numbers in your title is one of the things you can do to make your title more interesting. Research shows that headlines with numbers generate more social sharing and interaction.

According to marketer Debra Jason, one of the reasons to use numbers in your headlines is that numbers are like “brain candy”. They are addictive and our mind cannot get enough of them. Besides, if instead of writing ‘ten’ in a title, we write ‘10’ to attract the number-loving side of our brain, our title will become more attractive.
2. Get the Reader’s Attention at Once
With the developing technology, it has become easier to access information and writing about a topic now. Remember that there are many articles and content competing for the attention of your followers and customers. You should communicate clearly and clearly with your followers. In addition, you should convince your customers and potential customers to continue reading. The title can create this situation for you. That’s why you should spend your energy writing a title that can attract people’s attention.

One of the most important points is to make the ‘Title unique’. The place where you should focus here is to find a keyword that others do not use and do not target. You should avoid ambiguity and go directly to the topic with the title.
In addition, don’t forget to add a lot of data to your blog posts and take screenshots.Oct. Since research shows that content length is associated with search rankings and conversions, writing detailed posts can help you achieve your goal.Dec.
3. Be Clear in Your Title
Write easy-to-understand titles. The moment a reader comes to your web page, he should not need any help to understand what you are talking about. At the same time, it is a fact that headlines with a sense of urgency mobilize people.

Another way to easily attract people to your content is to use words and phrases that are not common. Instead, you can influence your audience if you explain complex problems in a simple way, by thinking about an ordinary person.
4. Add Interesting Words to Your Titles
Adjectives are great for emotional writing and for bringing your audience along with you in a story. They keep the readers’ interest and interest alive. You can include adjectives such as strange, funny, free in your titles.
5.Use Emotionality in Your Titles

The effect that all words have on people is not the same. It is a fact that emotional words affect and attract people more. Emotionally effective words are popularly called ” strong words ” Dec. Bestselling author Jeff Goins gave an example of some words that describe emotionality. You can check it out from the link.
6. Focus the Reader on Your Headline
Author/copywriter Dan Kennedy talks about how the “marking technique” is done in an article. For both text and blog posts, the title is a powerful way to write. You are already using one of the basic techniques that involves addressing readers as ” you “. I use “you” in most of the titles. I found that the interaction was very high for every title that included “you”. The word “you” is about connecting readers on a personal level and captivating the reader. If you want to establish a sincere relationship with your audience of followers, you can try this.
7. Use This Formula!
Here is a simple title writing formula:
Number or Trigger word + Adjective + Keyword + Word
Example: Let’s take the topic “Washing elephants”. You can write an article titled “How to Bathe an Elephant” or “Why I Like to Bathe an Elephant”.
Or you can apply this formula and do it like this: “18 Amazing Ways You Can Wash an Elephant Indoors”
Another example: Take a bold promise like “Sell your house in a day”.
Apply the formula and you get this: “How to Effortlessly Sell Your House in Less Than 24 Hours”.
8. Include the phrase “Little-Known Roads’ in your titles

To use the phrase “little-known paths” is like telling the reader a secret. As a result, it will be difficult for them to resist clicking. Each of the words in the formula emotionally guides your readers. Such titles often come to people’s minds, even long after they have seen them. For example, you can include titles such as ‘ The least known ways to do SEO “.
9. Measure the Success of Your Title
In this article, you have learned tips on how to write an effective title. You should measure the success of your title and draw a roadmap for yourself accordingly. An effective and successful title will put you ahead of your competitors in your Google ads.
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10. Bonus Information
Eye-tracking visualizations found that users usually read in two horizontal movements, followed by a systematic and slow vertical scan. In other words, we can talk about an F-shaped pattern. Social media users appreciate scannable posts with front-loaded headlines, subheadings and bullets. Therefore, it is very important to load the most important information at the top of the letter “F”.
We hope that our article has been useful for you. Don’t forget to stay tuned for more!